Ok, so it's a viral marketing thing for the new Sci-Fi network show, Eureka. I saw the pilot last week and it's pretty good. It's about a small town that is populated by geniuses that build impossible devices. It stars several folks you will recognize, including Joe Morton, Matt Frewer as a crazed Australian and that neck waddle guy from ally mcbeal is the head scientist. I have set up my tivo season pass for it.
If you missed the show last week, the entire commercial-free 84 minute pilot is available for free on the sci-fi website. If you have trouble with that link working, go to their Pulse section and scroll down to where it says "Shows."
If you don't get sci-fi, it also is showing on USA Network.
I have found it helpful to do the stretching exercises my physical therapist recommends. Do some core strengthening exercises, such as the ones highlighted at The Mayo Clinic. By keeping your core strong, your back won't put itself in a position to cause that sciatica pain you are having.